In business, you’ll hear this over and over again and that’s the word: leads. Someone might say, “I have a lead for that new account I was working on.” Your boss might even ask you if you have any leads in the pipeline yet to work on.
If you’re unsure what this all means, you’re not alone. There are lots of people who don’t know what leads are, how to get them, and why they’re important to you as a business owner.
Lead generation is gaining customer interest for your business. It’s when a customer tries to start a conversation or gives you a contact number or email to follow up with them in the future. Generating a lead is basically generating people who are interested in working with you.
How do we generate leads?
As you can probably guess, generating leads is crucial for business. It means that you can gain more prospective customers and turn them into actual customers that are interested in purchasing your product or acquiring your services.
Without leads, your business can struggle to grow. It’s important to be able to capture as many leads as possible because the reality is that not everyone is going to be a customer. That’s okay because you’ll have so many leads that one no won’t matter.
Let’s take a look at some of the easiest ways to generate leads.
Use a networking platform
Apps like Facebook, Twitter, LinkedIn, and WhatsApp are all great places to help you generate more leads for your business. They can connect you with other like-minded individuals who can be potential customers or business partners.
These apps are also a great place to advertise your product or services. Social media reaches a much larger pool of people so being able to market on these apps or websites can help you gain a much larger audience.
This seems like business 101 but it’s true. By advertising on social media, television, and on your local radio station. You’ll find that you’re also generating leads for your growing business. Advertisements make your product interesting and they can pique the interest of many different groups of people. The more you advertise and the more diverse methods you use to do so, the more diverse leads you’ll acquire.
Blogs allow for your customer to learn more about your product while also sneakily learning about you. Blogs are a great way to connect with customers and generate leads for this reason.
Give discounts to new customers
Giving discounts to new customers will help you earn a few new loyal customers. Promotions like these are a great way to bring in more customers, increase your diversity, and make your customers trust you.
While it might seem counter-intuitive to cut back pricing to make more in the future, it’s true. If you can get loyal customers by doing a discount for new customers, then you’ll be increasing your sales in the future if you aren’t increasing them now.
Ask current customers for referrals
Asking your already loyal customer with whom you have a trusted relationship with to tell their friends and family about your business is another great way to generate leads. People don’t realize this, but we trust what our families have to say so much that most of the time when we ask them for referrals we don’t feel the need to check them out first.
For example, when I was looking for a new dentist, my friend recommended I go to one that she goes to. I said yes and within a few months,I was getting an exam done. I never checked out the dentist beforehand or questioned whether or not I would like them because, in my mind, the person who recommended them to me was a person I could trust.
Go to events
Events such as conferences are a great place to get leads. While you might not find too many new clients, you’ll be able to network and grow your list of professionals with whom you would want to work with again. And, depending on your business, you might actually be able to find several customers while you attend the meeting. At the very least, you’ll leave learning a lot more about yourself, your company, and hopefully your business.
If you’re someone who struggles with networking and hopes to use that skill to generate leads, click here.
Building an email list can help you generate leads, especially if you offer your potential customers a reward for being put on the mailing list. Offering special deals for customers who have not given you their email can help drive traffic, increase sales, and help you network well.
Having an email list can also help you spread the word out there to existing customers rath than just to new ones.
Now that you know what leads are and how they work, I hope you realize just how easy they actually are. Most people generate leads without even knowing they are or are doing it without knowing that they’re doing that.
These are just a few of the many different ways you can help generate leads for your business. You can do things online to target your customers who have not yet given you their personal contact information. You can also practice networking at certain events, set up an email list, and ask your friends and family to refer your business to people they know.
Hopefully, this article helped you make sense of the basics of lead generation. If you’re still struggling to gain traction. Know you’re not alone. Lots of people who struggle to get leads to figure it out in a year or two depending on the person. And if you don’t, you can always keep calling a supervisor over to answer any of your questions Regardless, I hope this article was still informative.