User experience is vitally important for your website. Not only does it dictate how people interact with your site, but it also plays an important part in your rankings, so it’s something you need to be aware of.
What is User Experience?
User experience is the overall feeling a user gets when visiting your website.
We’ve all been on a website that doesn’t allow us to do what we want to do, and we understand how this makes us feel. That frustration is because of the website’s poor user experience, and it has a huge impact on the success of a website.
When working with a company like magecloud.agency, you can ensure you’re creating a good user experience and giving your users a positive feeling when they interact with your website.
Quick, Easy Access to Information
People want quick, easy access to information. If you can’t give it to them, then people are going to go elsewhere.
There’s so much competition out there on the internet, and if you have user experience problems that make it harder for people to get the information they need, then they will go elsewhere.
We all know how frustrating it can be when a website doesn’t work well, and your visitors are no different.
Increase Engagement
People may be willing to put up with your user experience errors if they think they can still get the information they need. However, it’s likely that as soon as they’ve found what they’re looking for, they’ll leave your site behind.
If you’re offering a good user experience, though, they’re much more likely to stay and look around.
When your site is neatly organized, links work, and everything runs efficiently, people are much more likely to engage with your business. More engagement means you’re more likely to achieve your goals, so this is a big thing.
More Sales
When people weigh up whether or not to buy your product, they go through a complicated buyer decision. They quickly consider the value of your product and whether it’s worth them spending their money.
If your website offers a poor user experience, then that’s already one thing in the negative column. When your site can’t do the basics well, what will the checkout process be like? Customers will question if the site is going to take their money and not send the product?
A poor user experience puts doubt in people’s minds, and you don’t want this when you’re trying to sell a product.
Improved Rankings
More and more, the search engines are prioritizing page experience as a key ranking factor.
This makes sense because, as consumers, we all want to go to a good website for our information. If your website doesn’t offer a great user experience, you’re going to find it much more difficult to rank for your keyword.
To get good organic traffic, you need to have a strong user experience, so it’s an important area to pay attention to.
