Gone are those days when people used to travel long distances and visit the retail stores to get their products. Over the past few years, Ecommerce business has become one of the most competitive businesses. You have to keep in mind that the customers are just a click away from another e-commerce website when they are not satisfied with the service you offer to them. You not only have to make your website user-friendly but also have to load it with all types of options. To start with an e-commerce website which has everything for its customers you need to strictly follow a few principles.
Here are a few tips to start a better e-commerce website than the ones which are already available.
Attract customers with great contents
Well the King of everything is the content which customers are going to see when they browse through your website. This literally gives a huge boost to your website. Most Ecommerce websites make the mistake of not adding informative and engaging content about their products on their website. Few things you need to keep in mind while including content are:
- Description for all your products – Always give a very attractive description of each and every product available on your website. Tell them about the benefits and the advantages of using the products. Most of the customers get attracted to the description more than the product itself.
- Add more pictures of the product– Keep in mind that people will be unsure about the quality and material of the product. They are going to buy a product which they are not going to touch or feel. Hence, add as many pictures as you can from different angles to help them out. You can also add a zoom function so that the customers can take a closer look.
Fashionable Hats is a great example of a website that has high quality images and follows best practices of user interaction
Product categories and all types of options
Arrange your products in such a manner that the customers find it easy to search their desired product which they want to buy using the Flipkart coupons. Categorize on the basis of colour, material, usage etc. Remember the easier the products are to find, the more easily they will get sold. A few tips to remember when you are categorising the products are:
- Use a very smart layout- Don’t make the categories too long or short. Always try to keep a considerable amount of product in more categories and try maintaining that number uniformly throughout.
- Try using most frequently matched words- One of the main reasons why customers don’t find their products is because the products are not listed in the correct category or are not described with the most appropriate words.
Delivery and services to customers
Do not hide payment information and other charges from the customers. Once the customers have a negative mindset about the website they will never come back to you. You need to be as transparent as possible. Here a few tips related to the delivery and services that you must implement:
- Add more payment options- Each and every e-commerce website needs to offer more payment options which are safe and secure. Ecommerce websites tackle a lot of customers who prefer different types of payments. You need to make them available so that the customers feel convenient while making payment.. If they don’t find it convenient they might not buy products from your portal. Also provide some lucrative offers on certain debit or credit cards.
- Provide an order summary-Try to provide all the information to the customer about their order. Do not make them leave that page when they want to know about the products they ordered. This might trigger a change of mind and cancellation of the order. Give the customers a summary of the order and their date of delivery.
These are a few important tips which you need to keep in mind to start a successful e-commerce website. You need to feel confident and trust your instincts when you get on with this business. So, now that you know the tips which can make the roots strong you can become a pro in this business over a short period of time.
