{"id":3649,"date":"2023-02-16T06:07:58","date_gmt":"2023-02-16T06:07:58","guid":{"rendered":"https:\/\/webtechhelp.org\/?p=3649"},"modified":"2024-03-18T06:27:03","modified_gmt":"2024-03-18T06:27:03","slug":"5-ways-data-should-inform-your-marketing-plan","status":"publish","type":"post","link":"https:\/\/webtechhelp.org\/news\/5-ways-data-should-inform-your-marketing-plan\/","title":{"rendered":"5 Ways Data Should Inform Your Marketing Plan"},"content":{"rendered":"\n<p>While some marketing strategies can deliver powerful results, ineffective tactics do nothing but drain your cash flow. And if you do nothing to measure the results of your campaign and study them closely, you risk spending precious resources on strategies that will gain you nothing.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webtechhelp.org\/news\/5-ways-data-should-inform-your-marketing-plan\/#1_Gather_the_Appropriate_Data\" title=\"1. Gather the Appropriate Data\">1. Gather the Appropriate Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webtechhelp.org\/news\/5-ways-data-should-inform-your-marketing-plan\/#2_Find_the_Right_Tools_to_Assess_Your_Data\" title=\"2. Find the Right Tools to Assess Your Data\">2. Find the Right Tools to Assess Your Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webtechhelp.org\/news\/5-ways-data-should-inform-your-marketing-plan\/#3_Analyze_Your_Data_Regularly\" title=\"3. Analyze Your Data Regularly\">3. Analyze Your Data Regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webtechhelp.org\/news\/5-ways-data-should-inform-your-marketing-plan\/#4_Look_for_New_Opportunities\" title=\"4. Look for New Opportunities\">4. Look for New Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webtechhelp.org\/news\/5-ways-data-should-inform-your-marketing-plan\/#5_Monitor_Your_Progress\" title=\"5. Monitor Your Progress\">5. Monitor Your Progress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webtechhelp.org\/news\/5-ways-data-should-inform-your-marketing-plan\/#Analyzing_Data_Is_Critical_to_Marketing_Campaigns\" title=\"Analyzing Data Is Critical to Marketing Campaigns\">Analyzing Data Is Critical to Marketing Campaigns<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>But how do you determine whether a marketing effort is successful? Utilizing analytics is one of the best ways to determine whether your approach needs fine-tuning. Here are five ways to include data in the next evaluation of your marketing campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Gather_the_Appropriate_Data\"><\/span><a><\/a>1. Gather the Appropriate Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your first step is simply gathering relevant data that reflects the objectives of your marketing strategy. Of course, this looks different for every goal. For example, if you\u2019re currently using social media advertisements to drive traffic to your website, you\u2019ll want to measure your conversions.<\/p>\n\n\n\n<p>In this case, a conversion would be a click from the social media ad directly to your website. You could then measure how long the visitor spent on your website and analyze their further activities.<\/p>\n\n\n\n<p>You\u2019ll need to determine what number of conversions is \u201csuccessful\u201d for your ad. You might place a threshold for 10% of viewers to click through. If you meet the goal, your ad is successful. If you don\u2019t, consider tweaking the parameters of your ad or its message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Find_the_Right_Tools_to_Assess_Your_Data\"><\/span><a><\/a>2. Find the Right Tools to Assess Your Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Plenty of tools can assist you in analyzing your marketing data. The tools you choose should be specific to your marketing goals and the campaigns you use to meet them.<\/p>\n\n\n\n<p>For example, if your goal is to obtain more organic traffic to your website, you\u2019re likely creating lots of content around specific topics and keywords. You\u2019re also probably hoping that individuals interested in learning more about a particular subject matter will find your articles if you rank highly on the search engines.<\/p>\n\n\n\n<p>In this case, you can track your efforts through web analytics programs like Google Analytics. This tool will track the number of new visitors to your website, the terms they used to find you, and the articles they clicked on.<\/p>\n\n\n\n<p>Other marketing tools that can assist you in reviewing your data include customer surveys or market research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Analyze_Your_Data_Regularly\"><\/span><a><\/a>3. Analyze Your Data Regularly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You should regularly analyze data from all your marketing tools to identify any specific customer trends or patterns. Data will likely change, especially if you continually implement new strategies to attract potential customers or retain existing ones.<\/p>\n\n\n\n<p>For example, you likely have an email subscriber list to showcase new products or services, provide relevant content to your customers, or inform your clients of special discounts. You should continually assess your email subscriber list for open rates and engagement; if you notice your stats are falling, you\u2019ll want to brainstorm tactics to re-engage your subscribers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Look_for_New_Opportunities\"><\/span><a><\/a>4. Look for New Opportunities<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Analyzing your data will likely lead you to new ideas for future marketing efforts. You can use these insights as you plan for your next campaign or tweak your existing one.<\/p>\n\n\n\n<p>For example, if you use customer surveys to measure your client\u2019s experience with your company, they might provide you with helpful advice to improve your current services or add a new one. Customer surveys can also provide more information about your client\u2019s needs and pain points.<\/p>\n\n\n\n<p>You should assess all the data you obtain from customers carefully. Their browsing behavior, input, and other activities can provide you with the information you need to position your company for other opportunities your competitors aren\u2019t yet aware of.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Monitor_Your_Progress\"><\/span><a><\/a>5. Monitor Your Progress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Above all, your marketing efforts should indicate that you\u2019re moving forward positively to retain your customers and attract new ones. If your campaigns are on a downward spiral, it\u2019s essential to take action quickly.<\/p>\n\n\n\n<p>No company wants to lose market share to its competitors. Staying on top of your marketing performance can ensure you make suitable adjustments at the right time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyzing_Data_Is_Critical_to_Marketing_Campaigns\"><\/span><a><\/a>Analyzing Data Is Critical to Marketing Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you aren\u2019t yet monitoring the results of your marketing strategies, it\u2019s essential to take action quickly. Invest in the right tools that can provide you with information about the results of your campaigns, and ensure that you\u2019re spending time on the right tactics. That way, you\u2019ll see your desired results without breaking the bank.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While some marketing strategies can deliver powerful results, ineffective tactics do nothing but drain your cash flow. And if you … <\/p>\n<p class=\"read-more-container\"><a title=\"5 Ways Data Should Inform Your Marketing Plan\" class=\"read-more button\" href=\"https:\/\/webtechhelp.org\/news\/5-ways-data-should-inform-your-marketing-plan\/#more-3649\" aria-label=\"Read more about 5 Ways Data Should Inform Your Marketing Plan\">Read more<\/a><\/p>\n","protected":false},"author":72,"featured_media":3651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-3649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways Data Should Inform Your Marketing Plan<\/title>\n<meta name=\"description\" content=\"While some marketing strategies can deliver powerful results, ineffective tactics 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