{"id":274,"date":"2016-10-19T16:08:34","date_gmt":"2016-10-19T16:08:34","guid":{"rendered":"http:\/\/webtechhelp.org\/?p=274"},"modified":"2016-10-19T18:28:04","modified_gmt":"2016-10-19T18:28:04","slug":"get-seo-budget","status":"publish","type":"post","link":"https:\/\/webtechhelp.org\/tips-tutorials\/get-seo-budget\/","title":{"rendered":"How to Get the Most from Your SEO Budget"},"content":{"rendered":"<p>You probably understand that you need search engines to drive traffic to your website. But you may be confused by all of the conflicting information out there about the best SEO strategy.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/get-seo-budget\/#The_Mystery_of_SEO\" title=\"The Mystery of SEO?\">The Mystery of SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/get-seo-budget\/#Get_With_the_Program\" title=\"Get With the Program\">Get With the Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/get-seo-budget\/#Three_Easy_Steps_to_Effective_SEO\" title=\"Three Easy Steps to Effective SEO\">Three Easy Steps to Effective SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/get-seo-budget\/#Content\" title=\"Content\">Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/get-seo-budget\/#Tagging\" title=\"Tagging\">Tagging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/get-seo-budget\/#Promotion\" title=\"Promotion\">Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/get-seo-budget\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Follow some of that advice, and you can waste a lot of time and money without building traffic to your site. There are two reasons for this:<\/p>\n<ol>\n<li>A misunderstanding of the purpose of SEO; and<\/li>\n<li>Reliance on outdated and ineffective SEO techniques.<\/li>\n<\/ol>\n<p>But you can choose a better path. A sound understanding of the role of search engines in the online world and respect for your audience will help you master the mystery of SEO. Your reward will be traffic to your website and a solid chance at turning prospects into customers.<\/p>\n<p><a href=\"https:\/\/webtechhelp.org\/wp-content\/uploads\/2016\/10\/shutterstock_55976092.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-275 aligncenter\" src=\"https:\/\/webtechhelp.org\/wp-content\/uploads\/2016\/10\/shutterstock_55976092-300x200.jpg\" alt=\"shutterstock_55976092\" width=\"825\" height=\"550\" srcset=\"https:\/\/webtechhelp.org\/wp-content\/uploads\/2016\/10\/shutterstock_55976092-300x200.jpg 300w, https:\/\/webtechhelp.org\/wp-content\/uploads\/2016\/10\/shutterstock_55976092-768x512.jpg 768w, https:\/\/webtechhelp.org\/wp-content\/uploads\/2016\/10\/shutterstock_55976092.jpg 1000w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Mystery_of_SEO\"><\/span>The Mystery of SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>OK, that was just a catchy sub-head. The truth is, SEO isn\u2019t all that mysterious at all once you understand the motivation behind search engines.<\/p>\n<p>Google, Yahoo, Bing, and other search engine providers have the same goal. They want people who use their search tool to return again and again. Their business model depends on upon repeat customers. Yes, even though it\u2019s free for you to use a search engine, you\u2019re still a \u201ccustomer.\u201d<\/p>\n<p>That\u2019s because the SEP gets something out of your relationship. It might be advertising, it might be data, it might be some combination of the two or something else we don\u2019t yet understand. In any event, \u201csearchers\u201d are a valuable commodity; Google and others want to please them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_With_the_Program\"><\/span>Get With the Program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People who use search engines are after information. They want it quickly, and they want their search results to be relevant.<\/p>\n<p>As the internet developed, Google and others have endured and overcome a myriad of tricks by people who got their pages ranked higher than they deserved. You\u2019ve probably stumbled on some of those creepy pages stuffed with advertising and keywords but offering you nothing of value.<\/p>\n<p>Well, the SEP folks figured it out, too, and they responded with ever more sophisticated algorithms to defeat the slimy operators who tried to waste all of our time.<\/p>\n<p>So, get with the program! Publish content of value, tag with appropriate keywords, promote the heck out of it, and SEO will work for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Three_Easy_Steps_to_Effective_SEO\"><\/span>Three Easy Steps to Effective SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are three easy steps to effective SEO:<\/p>\n<ol>\n<li>Publish content of value;<\/li>\n<li>Tag with appropriate keywords;<\/li>\n<li>Promote until the sun goes down (and comes up again in the morning).<\/li>\n<\/ol>\n<p>Do these things, and the search engines will reward your pages with higher rankings. But any one or two without the remainder and your efforts will be wasted.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content\"><\/span>Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What exactly is website content? It might be text. It might be video. Or photographs, infographics or some combination of all of these. No matter the form, content is something people want.<\/p>\n<p>Content educates, informs, or entertains. How can you create content that does one or more of these things? For many businesses, an informative business blog will produce a body of valuable content. Or you may organize a series of articles, videos, or podcasts on your website to provide visitors with information about a topic related to your products or services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tagging\"><\/span>Tagging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might refer to the technical aspects of SEO as \u201ctagging,\u201d although it\u2019s a bit more complicated than that.<\/p>\n<p>Suffice it to say that you need to learn a bit about the keywords that people will use when they\u2019re looking for products or services that you provide. Make sure that you use some of these keywords in your articles and your meta description and other HTML tags for your website.<\/p>\n<p>You also need to know that it doesn\u2019t do you any good to fill your articles with dozens of general keywords. Instead, look for opportunities to dominate a niche and find the keyword(s) that best describe your unique offerings.<\/p>\n<p>You might seek assistance from an <a href=\"https:\/\/webtechhelp.org\/tips-tutorials\/7-ways-seo-uniquely-important-entrepreneurs\/\">SEO professional<\/a> or check out numerous online tools to help you discover the best keywords. Technical aspects of SEO are complex and ever-changing. What you most need to know is that old methods of stuffing keywords into your articles are archaic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promotion\"><\/span>Promotion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can fill your web pages with great content and even hire an <a href=\"https:\/\/webtechhelp.org\/tips-tutorials\/seo-marketing\/10-ways-healthy-seo-brings-target-audience\/\">SEO expert<\/a> to help you with tagging. But if you don\u2019t promote your content, chances are no one will visit your pages and your articles will never gain search prominence.<\/p>\n<p>That\u2019s because the search engines use signals from real people to trigger attention. The search engine algorithms measure how much time people spend on your page, as an example. They count the number of times someone shares your article via social media or links to it from another website. And links from popular sites considered \u201cauthorities\u201d will yield better ranking for your pages.<\/p>\n<p>You get people to read your articles by making sure they\u2019re well-written, informative, and perhaps entertaining. But you have to get people to your page in the first place, or they can\u2019t read your article, so how can you do that?<\/p>\n<p>Promoting your content can be harder than creating it in the first place, but here are some ideas to get you started:<\/p>\n<ol>\n<li>Feature your articles in social media posts (with links);<\/li>\n<li>Create an email newsletter and link to your website from a brief summary of your article (make sure you let readers know how the article can help them);<\/li>\n<li>Develop relationships with other web publishers and get them to use your guest posts on relevant topics. \u00a0Note: these posts should be original, not copies of what you\u2019ve published on your site. But ask to include a link back to your site in the \u201cauthor bio\u201d area.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The number one reason SEO doesn\u2019t work for people is that they give up too quickly. To get the most from your SEO budget, you need to plan, publish, and promote.<\/p>\n<p>It is a road less traveled, and the reward goes to those who persevere.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably understand that you need search engines to drive traffic to your website. But you may be confused by … <\/p>\n<p class=\"read-more-container\"><a title=\"How to Get the Most from Your SEO Budget\" class=\"read-more button\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/get-seo-budget\/#more-274\" aria-label=\"Read more about How to Get the Most from Your SEO Budget\">Read more<\/a><\/p>\n","protected":false},"author":12,"featured_media":275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,4],"tags":[],"class_list":["post-274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-marketing","category-tips-tutorials","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get the Most from Your SEO Budget - Web Tech Help<\/title>\n<meta name=\"description\" content=\"How to Get the Most from Your SEO Budget\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/get-seo-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get the Most from Your SEO Budget - 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