{"id":2239,"date":"2020-05-08T05:31:23","date_gmt":"2020-05-08T05:31:23","guid":{"rendered":"https:\/\/webtechhelp.org\/?p=2239"},"modified":"2021-01-04T05:16:12","modified_gmt":"2021-01-04T05:16:12","slug":"create-quality-content-ranks","status":"publish","type":"post","link":"https:\/\/webtechhelp.org\/tips-tutorials\/seo-marketing\/create-quality-content-ranks\/","title":{"rendered":"How to Create Quality Content That Ranks"},"content":{"rendered":"<p>Your website should have content that\u2019s appealing to visitors and that they don\u2019t mind spending hours reading. It should be logical, coherent, and persuasive. Yet, you cannot ignore the importance of appeasing search engines as well.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/seo-marketing\/create-quality-content-ranks\/#Source_for_Quality_Backlinks\" title=\"Source for Quality Backlinks\">Source for Quality Backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/seo-marketing\/create-quality-content-ranks\/#Respond_to_Your_Target_Audiences_Most_Popular_Questions\" title=\"Respond to Your Target Audience\u2019s Most Popular Questions\">Respond to Your Target Audience\u2019s Most Popular Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/seo-marketing\/create-quality-content-ranks\/#Understand_Your_Target_Audiences_Search_Intent\" title=\"Understand Your Target Audience\u2019s Search Intent\">Understand Your Target Audience\u2019s Search Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/seo-marketing\/create-quality-content-ranks\/#Target_Long-Tail_Keywords\" title=\"Target Long-Tail Keywords\">Target Long-Tail Keywords<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>While your content should be attractive to visitors, that won\u2019t matter much if your pages aren\u2019t ranking well on search engine results pages for your chosen keywords. On average, roughly 70 percent of a website\u2019s traffic will come from search engines. Quality content that simultaneously ranks high is the goal every site must aspire to. How do you achieve that?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Source_for_Quality_Backlinks\"><\/span>Source for Quality Backlinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google takes hundreds of signals into account when determining what pages rank first for a search query. Not all signals are of equal weight though. When it comes to signal priority,<a href=\"https:\/\/www.searchenginejournal.com\/google-names-top-three-ranking-signals\/160444\/\"> backlinks are among the top 3 most important<\/a>. Google sees quality backlinks as a vote on a website\u2019s credibility and authority. The more backlinks to your pages from reputable sites, the higher your page is likely to rank on search results.<\/p>\n<p>For that to happen, your pages must contain high-quality content that people will be confident to refer to. In addition, find opportunities to <a href=\"https:\/\/koaas.com\/2500-guest-posting-sites-for-digital-marketing\"><strong>publish guest posts on sites<\/strong><\/a> with an established reputation. As much as possible, pick the right anchor text for your backlinks. Use tools such as<a href=\"https:\/\/www.linkio.com\/\"> Linkio – SEO Software<\/a> to plan your backlinks and anchor text for optimal impact.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Respond_to_Your_Target_Audiences_Most_Popular_Questions\"><\/span>Respond to Your Target Audience\u2019s Most Popular Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Resist the urge to push out content in large volumes so as to rank your website quickly. It helps to understand just how vast the world wide web is. There were<a href=\"https:\/\/searchengineland.com\/googles-search-indexes-hits-130-trillion-pages-documents-263378\"> more than 130 trillion web pages<\/a> indexed by Google in 2016 and that number is likely substantially larger today. Thousands of pages on your site won\u2019t cause a blip volume-wise.<\/p>\n<p>You will have much better luck at building popular content if you address questions that trouble your target audience. Create content that comprehensively answers these questions. That way your website has a good shot at making it to the first set of results when someone searches for the target keyword phrase. You can have a few pages of content but that has a high impact on visitors and scores well with <a href=\"https:\/\/webtechhelp.org\/tips-tutorials\/seo-marketing\/important-search-engine-optimization-business\/\">search engine ranking<\/a> algorithms.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understand_Your_Target_Audiences_Search_Intent\"><\/span>Understand Your Target Audience\u2019s Search Intent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Put yourself in your target audience\u2019s shoes and think about their end goal when they search for a given keyword phrase.<\/p>\n<p>For example, if someone is searching for a mortgage calculator, they are probably contemplating buying a house. You can\u2019t expect your website on mortgage calculators to do well if it doesn\u2019t include plenty of content around buying a house. The content increases user engagement and the time a visitor will spend on your site. Google deems sites with above-average visit duration as having relevant, quality content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Target_Long-Tail_Keywords\"><\/span>Target Long-Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are setting up a mortgage-related website, appearing on the first page of search results for the keyword \u2018mortgage\u2019 is unlikely to happen. You\u2019ll be competing for supremacy against not just global banks such as Bank of America and HSBC but also major financial news sites like CNBC and Bloomberg.<\/p>\n<p>If you want better odds of a high ranking, you\u2019re better off going for long-tail keywords. That would mean zeroing in on a specific aspect of mortgages (such as \u2018applying for a mortgage with bad credit\u2019) or addressing hyper-local topics (like \u2018upstate new york mortgage\u2019). There\u2019d be much lower competition. Also, users who search for long-tail keywords are usually closer to making a decision and therefore converting.<\/p>\n<p>Creating quality that ranks is a medium- to a long-term project. Once you start to make the appropriate moves and changes, you are unlikely to see meaningful results in days. Brace for weeks or even months to see the right kind of movement. The good thing is once you are heading in the right direction, your site will be carried by the momentum. The content work you do will continue drawing traffic years later.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your website should have content that\u2019s appealing to visitors and that they don\u2019t mind spending hours reading. It should be … <\/p>\n<p class=\"read-more-container\"><a title=\"How to Create Quality Content That Ranks\" class=\"read-more button\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/seo-marketing\/create-quality-content-ranks\/#more-2239\" aria-label=\"Read more about How to Create Quality Content That Ranks\">Read more<\/a><\/p>\n","protected":false},"author":67,"featured_media":2054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[455],"class_list":["post-2239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-marketing","tag-creating-quality-content","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Quality Content That Ranks - Web Tech Help<\/title>\n<meta name=\"description\" content=\"Creating quality content that ranks is a medium- to a long-term project. 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