{"id":2049,"date":"2019-09-05T11:01:13","date_gmt":"2019-09-05T11:01:13","guid":{"rendered":"https:\/\/webtechhelp.org\/?p=2049"},"modified":"2020-02-24T11:35:43","modified_gmt":"2020-02-24T11:35:43","slug":"five-hacks-can-improve-app-store-ranking","status":"publish","type":"post","link":"https:\/\/webtechhelp.org\/tips-tutorials\/apps-software\/five-hacks-can-improve-app-store-ranking\/","title":{"rendered":"Five Hacks That Can Improve Your App Store Ranking"},"content":{"rendered":"<p>High-quality content that is well-optimized through the use of keywords stands out in search engines and improves a site\u2019s ranking.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_68_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/apps-software\/five-hacks-can-improve-app-store-ranking\/#Apps_Versus_Content_in_Search_Engine_Rankings\" title=\"Apps Versus Content in Search Engine Rankings\">Apps Versus Content in Search Engine Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/apps-software\/five-hacks-can-improve-app-store-ranking\/#Five_Hacks_That_Can_Change_Your_App_Store_Life\" title=\"Five Hacks That Can Change Your (App Store) Life\">Five Hacks That Can Change Your (App Store) Life<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/apps-software\/five-hacks-can-improve-app-store-ranking\/#1_App_and_User_Data\" title=\"#1 App and User Data\">#1 App and User Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/apps-software\/five-hacks-can-improve-app-store-ranking\/#2_User_Interaction\" title=\"#2 User Interaction\">#2 User Interaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/apps-software\/five-hacks-can-improve-app-store-ranking\/#3_Tag_Placement\" title=\"#3 Tag Placement\">#3 Tag Placement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/apps-software\/five-hacks-can-improve-app-store-ranking\/#4_App-relevant_Content\" title=\"#4 App-relevant Content\">#4 App-relevant Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/apps-software\/five-hacks-can-improve-app-store-ranking\/#5_Social_Media\" title=\"#5 Social Media\">#5 Social Media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/apps-software\/five-hacks-can-improve-app-store-ranking\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Traditional SEO works well for content because, in most cases, the content is a means to an end.<\/p>\n<p>Most content creators are not attempting to sell the content itself, but are instead using it to <a href=\"https:\/\/webtechhelp.org\/tips-tutorials\/seo-marketing\/7-mind-blowing-techniques-convince-e-commerce-visitors-buy\/\">encourage site visitors to buy<\/a> a related product or service.<\/p>\n<p>Improving ranking in an app store requires the use of strategies that differ from those that involve traditional SEO.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Apps_Versus_Content_in_Search_Engine_Rankings\"><\/span><strong>Apps Versus Content in Search Engine Rankings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rather than using the content as a middleman, app store ranking optimization uses application and visitor data to improve search engine placement.<\/p>\n<p><a href=\"https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/Apps-Versus-Content-in-Search-Engine-Rankings.png\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" class=\"alignnone size-full wp-image-2054\" src=\"https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/Apps-Versus-Content-in-Search-Engine-Rankings.png\" alt=\"Apps Versus Content in Search Engine Rankings\" srcset=\"https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/Apps-Versus-Content-in-Search-Engine-Rankings.png 960w, https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/Apps-Versus-Content-in-Search-Engine-Rankings-250x167.png 250w, https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/Apps-Versus-Content-in-Search-Engine-Rankings-768x512.png 768w, https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/Apps-Versus-Content-in-Search-Engine-Rankings-700x467.png 700w, https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/Apps-Versus-Content-in-Search-Engine-Rankings-120x80.png 120w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>The goal is to <strong>draw visitors directly to the app<\/strong>, using interactive techniques and a minimum of distractions.<\/p>\n<p><em>User experience, scalability, and a bug-free app environment improve search engine ranking in much the same way that keyword optimization improves search results placement. <\/em><\/p>\n<p><strong>Keywords and content are carefully matched to app specifications <\/strong>if they are to remain relevant to the user experience.<\/p>\n<p>The pre-launch phase is indispensable for the <a href=\"https:\/\/www.daxima.com\/mobile-app-development\/\">proper introduction of your mobile app<\/a>. You can <strong>set up a landing page <\/strong>featuring interactive elements to unveil your app to the world.<\/p>\n<p>A clickable banner ad, an email sign-up page or an information box can help to highlight the upcoming launch and the unique features of your app.<\/p>\n<p>After the launch, <strong>be sure to collect app data and to request user feedback<\/strong>.<\/p>\n<p>Making yourself available to provide tech support resolves the problem quickly and allows you to build a solid base of loyal followers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Five_Hacks_That_Can_Change_Your_App_Store_Life\"><\/span><strong>Five Hacks That Can Change Your (App Store) Life<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The hacks that are discussed in this article are intended to improve app store ranking.<\/p>\n<p>Using the application and visitor data, interactive elements of the user interface, strategic placement of keywords and tags, app-relevant content and elements of social media can converge to <strong>improve search engine ranking and to create consistent search engine results <\/strong>across users and platforms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_App_and_User_Data\"><\/span><strong>#1 App and User Data<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can collect data on general user experience or on issues that pertain to specific app features.<\/p>\n<p>You might <strong>choose to beta test your app and to gather feedback<\/strong> about design and usability issues.<\/p>\n<p>Beta testing makes it possible to gather a sufficient amount of data to allow drawing conclusions.<\/p>\n<p>This method is especially useful if you are <a href=\"https:\/\/myappgurus.com\/services\/cross-platform-app-development\/\"><strong>developing a multi-platform app<\/strong><\/a> because it lets you gather data about the cross-platform functioning of your app.<\/p>\n<p>You can also carry out long-term testing, which facilitates multi-version comparisons.<\/p>\n<p>Tools like <em>AppTrace<\/em> and <em>SensorTower<\/em> can help you gather tracking and keyword analysis information from beta testing and user feedback.<\/p>\n<p>You can use this information to <strong>fix bugs, create patches and update app features<\/strong> that are not functioning optimally.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_User_Interaction\"><\/span><strong>#2 User Interaction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The average app loses up to <a href=\"https:\/\/www.androidauthority.com\/77-percent-users-dont-use-an-app-after-three-days-678107\/\">77 percent of its users<\/a> within the first 3 days after the install.<\/p>\n<p><em>Usability issues and platform glitches account for a significant portion of customer dissatisfaction but are often fixable or even preventable.<\/em><\/p>\n<p>You can use <em>Survey Monkey<\/em> or <em>Google Forms<\/em> to <strong>conduct simple data collection<\/strong> and to <strong>elicit customer feedback about app functioning<\/strong>.<\/p>\n<p>Here are some areas to assess that can help you determine which app features are problematic enough to prevent download and consistent use.<\/p>\n<ul>\n<li>How easy (fast) was it to <strong>download<\/strong> the app?<\/li>\n<li>Does every feature of the app <strong>work <\/strong>as expected?<\/li>\n<li>Are all the features <strong>useful<\/strong>, or are there features that do not seem to add value?<\/li>\n<li>How difficult was it to <strong>learn to use<\/strong> this app?<\/li>\n<li>Are all the screens and menus<strong> easy to navigate <\/strong>and easy to read?<\/li>\n<li>Are there any <strong>features that seem to be missing<\/strong>?<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Tag_Placement\"><\/span><strong>#3 Tag Placement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tags and keywords are instrumental in helping users to locate your app among dozens of choices.<\/p>\n<p>You will want to <strong>make all keywords and tags relevant to specific features rather than to the app itself<\/strong>.<\/p>\n<p>If you are attempting to market a document sharing and editing app, using the tags <em>version control<\/em> and <em>DRCM<\/em> is much more powerful than using the keyword phrase <em>document sharing app<\/em>.<\/p>\n<p><strong>Consider inserting tags that speak to features that are important but uncommon. <\/strong>For example, document creation apps compatible with Word are ubiquitous, but those that can open OpenOffice documents are less common.<\/p>\n<p>Rarer still is an app that opens all the above and that also reads legacy document formats.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_App-relevant_Content\"><\/span><strong>#4 App-relevant Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When users can easily remember your app and can readily recognize your brand, they are much more likely to direct others to its app download page.<\/p>\n<p><strong>Include content that is directly relevant to the features of your app<\/strong>, closely tying these to the potential benefits.<\/p>\n<p>A website that has an uncluttered design leaves plenty of room to showcase your app and to include interactive elements that might help to clarify usability questions.<\/p>\n<p>If users can roll over screenshots or click on, that\u2019s an excellent way to <strong>get them to interact with your app<\/strong> so they can become familiar with its features.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Social_Media\"><\/span><strong>#5 Social Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People talk to each other and <strong>satisfied customers share their recommendations<\/strong>.<\/p>\n<p>This is the reason 92 percent of all marketing professionals cite <a href=\"https:\/\/www.socialmediaexaminer.com\/social-media-marketing-trends-for-small-business\/\">social media as the most important promotional channel<\/a> in the business world.<\/p>\n<p>Allowing users to post comments, write reviews and share app screenshots <strong>enhances brand recognition and helps to build an active community<\/strong> of users who will become your biggest product advocates.<\/p>\n<p><a href=\"https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/social-media-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"509\" class=\"alignnone size-full wp-image-2051\" src=\"https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/social-media-marketing.jpg\" alt=\"social-media-marketing\" srcset=\"https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/social-media-marketing.jpg 960w, https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/social-media-marketing-250x133.jpg 250w, https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/social-media-marketing-768x407.jpg 768w, https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/social-media-marketing-700x371.jpg 700w, https:\/\/webtechhelp.org\/wp-content\/uploads\/2019\/09\/social-media-marketing-120x64.jpg 120w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Methods that improve store rankings use app data, metadata and visitor information much more extensively than does <a href=\"https:\/\/webtechhelp.org\/tips-tutorials\/seo-marketing\/tips-better-content-optimization\/\">traditional SEO driven content creation<\/a> and promotion.<\/p>\n<p>An interactive user interface and elements of social media can blend with app-relevant content to <strong>deliver a user experience that is scalable and bug-free<\/strong>.<\/p>\n<p>Well-chosen tags can make your app easy to find and satisfied visitors who use social media will help to increase the number of downloads for your app and to improve its search engine ranking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>High-quality content that is well-optimized through the use of keywords stands out in search engines and improves a site\u2019s ranking. … <\/p>\n<p class=\"read-more-container\"><a title=\"Five Hacks That Can Improve Your App Store Ranking\" class=\"read-more button\" href=\"https:\/\/webtechhelp.org\/tips-tutorials\/apps-software\/five-hacks-can-improve-app-store-ranking\/#more-2049\" aria-label=\"Read more about Five Hacks That Can Improve Your App Store Ranking\">Read more<\/a><\/p>\n","protected":false},"author":67,"featured_media":2050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,42],"tags":[386],"class_list":["post-2049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps-software","category-technology","tag-proper-introduction-of-your-mobile-app","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five Hacks That Can Improve Your App Store Ranking - Web Tech Help<\/title>\n<meta name=\"description\" content=\"Rather than using the content as a middleman, app store ranking optimization uses application and visitor data to improve search engine placement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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