{"id":1849,"date":"2019-02-20T12:32:55","date_gmt":"2019-02-20T12:32:55","guid":{"rendered":"https:\/\/webtechhelp.org\/?p=1849"},"modified":"2019-02-20T13:44:57","modified_gmt":"2019-02-20T13:44:57","slug":"5-things-consider-designing-logo-small-business","status":"publish","type":"post","link":"https:\/\/webtechhelp.org\/blog\/5-things-consider-designing-logo-small-business\/","title":{"rendered":"5 Things to Consider When Designing a Logo for Your Small Business"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Use_your_creativity_in_designing_the_logo\"><\/span>Use your creativity in designing the logo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before starting a new business pick a logo featuring your company name with embellished colors. As your company might have business cards, websites, brochures, social media pages and so on, your logo weighs a lot. To attract the customers and to make them fall for your brand you should pay more attention while designing the logo.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webtechhelp.org\/blog\/5-things-consider-designing-logo-small-business\/#Use_your_creativity_in_designing_the_logo\" title=\"Use your creativity in designing the logo\">Use your creativity in designing the logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webtechhelp.org\/blog\/5-things-consider-designing-logo-small-business\/#Why_do_you_need_a_logo\" title=\"Why do you need a logo?\">Why do you need a logo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webtechhelp.org\/blog\/5-things-consider-designing-logo-small-business\/#Things_to_consider_when_designing_a_logo\" title=\"Things to consider when designing a logo:\">Things to consider when designing a logo:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/webtechhelp.org\/blog\/5-things-consider-designing-logo-small-business\/#1_Selecting_aesthetic_design\" title=\"1. Selecting aesthetic design:\">1. Selecting aesthetic design:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/webtechhelp.org\/blog\/5-things-consider-designing-logo-small-business\/#2_Icons_and_no_icons\" title=\"2. Icons and no icons:\">2. Icons and no icons:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/webtechhelp.org\/blog\/5-things-consider-designing-logo-small-business\/#3_Focus_on_colors\" title=\"3. Focus on colors:\">3. Focus on colors:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/webtechhelp.org\/blog\/5-things-consider-designing-logo-small-business\/#4_Choose_the_right_typography\" title=\"4. Choose the right typography:\">4. Choose the right typography:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/webtechhelp.org\/blog\/5-things-consider-designing-logo-small-business\/#5_Navigating_and_testing_across_different_platforms\" title=\"5. Navigating and testing across different platforms:\">5. Navigating and testing across different platforms:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/webtechhelp.org\/blog\/5-things-consider-designing-logo-small-business\/#Final_thoughts\" title=\"Final thoughts:\">Final thoughts:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Do not hesitate! This article will teach you everything that you should know to design a perfect logo. The designing starts right from identifying the brand until marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_you_need_a_logo\"><\/span>Why do you need a logo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All of us know that logos will have a huge impact on the first impression of any business. It also makes count when your website, your business cards, your branding, and your packaging stares back at the customers.<\/p>\n<p>The organization named sketch corp having website <u><a href=\"http:\/\/sketchcorp.com\/\">sketchcorp.com<\/a><\/u> has highly skilled employees who are good at designing the logos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Things_to_consider_when_designing_a_logo\"><\/span>Things to consider when designing a logo:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are different elements such as design, color, shapes, typography etc. that you should keep in mind while designing the logo. Just by isolating each and every element you will get a perfect logo design. Here are five things that you should keep in mind while designing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Selecting_aesthetic_design\"><\/span>1. Selecting aesthetic design:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first and foremost thing while designing the logo is the design. Trendy logos will become outdated very early, but selecting a classic style with crazy color patterns will help the business. Brands often select the modern and minimalistic logos with sleek and pared back lines. It will also keep the brand cool and up-to-date.<\/p>\n<p>Even though all the style is not mutually exclusive, a mix and match pattern will serve the needs of your business. Consider research based on your clients and the business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Icons_and_no_icons\"><\/span>2. Icons and no icons:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Icons are added to make the logo look contemporary. It will last for decades with icons in it. Avoid following trendy patterns, typefaces, and colors to impress the viewers. Make your logo look simple and elegant. The project and the brand image matters a lot in <a href=\"https:\/\/www.entrepreneur.com\/article\/254602\">small-scale business<\/a>. Your logo can be developed with any of the following:<\/p>\n<ul>\n<li>Monogram logos<\/li>\n<li>Wordmarks<\/li>\n<li>Symbols<\/li>\n<li>Abstract logos<\/li>\n<li>Mascots<\/li>\n<li>Combination of symbol and word mark<\/li>\n<li>Emblem<\/li>\n<\/ul>\n<p>Visual entities will make a strong impression on the minds of customers. Most of the times a word mark paired with iconography images will make your logo recognizable one. You can save you by using icons that are available.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Focus_on_colors\"><\/span>3. Focus on colors:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Colors have different meaning and ideas attached to them. The psychology behind the colors is to keep the logo short and unique. You should explore the right color to highlight the strengths of your business. Combination of colors will also give a dynamic look. Below are some of the color options that you can select.<\/p>\n<ul>\n<li><strong>Red:<\/strong> It speaks about the sign of excitement, modern and passion.<\/li>\n<li><strong>Orange:<\/strong> It is energetic, vibrant and invigorating color.<\/li>\n<li><strong>Yellow:<\/strong> It makes your brand more affordable and accessible<\/li>\n<li><strong>Green:<\/strong> Symbolizes the connection with nature.<\/li>\n<li><strong>Blue:<\/strong> Depicts the trustworthiness and maturity of the brand<\/li>\n<li><strong>Pink:<\/strong> relates to feminine and youthfulness.<\/li>\n<li><strong>Black:<\/strong> It is a great choice for a luxurious look.<\/li>\n<li><strong>White<\/strong> emphasizes the economic, clean and modern look.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Choose_the_right_typography\"><\/span>4. Choose the right typography:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pick the right font that will complement your logo. From elegant calligraphic fonts to script fonts, there are a huge variety of typographic designs available. There are four basic types of fonts that you give a unique look to your logo.<\/p>\n<ul>\n<li><strong>Serif fonts:<\/strong> Using this font will end you in classic and high-end logos. It gives a versatile look to your logo.<\/li>\n<li><strong>Sans serif fonts:<\/strong> It holds perfect for the clean and modern look.<\/li>\n<li><strong>Script fonts:<\/strong> Makes the logo more individualistic with reminiscent variety.<\/li>\n<li><strong>Display fonts:<\/strong> It will give a catchy and highly stylized look.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Navigating_and_testing_across_different_platforms\"><\/span>5. Navigating and testing across different platforms:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you release your design, navigating to remove all the excessive elements to keep your logo unique is highly recommended. Just eliminate all those excessive lines, symbols, fonts and colors to convey a valuable message.<\/p>\n<p>Don\u2019t be frightened to experiment with your logo before deciding the final option. Testing your logo on different platforms should be the final decision that you have to make.<\/p>\n<p>Try it on your website, mobile app, packaging design and also you can try printing it on a t-shirt. If they take more time while uploading then it is better to redesign the logo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Final thoughts:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apart from the other things you should remember that your logo must be simple, scalable, versatile and relevant. Inspiration is the key factor behind each one\u2019s creativity. Prove your creativity with endless <a href=\"https:\/\/webtechhelp.org\/category\/tips-tutorials\/web-design\/\">unique design<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use your creativity in designing the logo Before starting a new business pick a logo featuring your company name with … <\/p>\n<p class=\"read-more-container\"><a title=\"5 Things to Consider When Designing a Logo for Your Small Business\" class=\"read-more button\" href=\"https:\/\/webtechhelp.org\/blog\/5-things-consider-designing-logo-small-business\/#more-1849\" aria-label=\"Read more about 5 Things to Consider When Designing a Logo for Your Small Business\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[312,310,311,313,314],"class_list":["post-1849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-aesthetic-design","tag-designing-a-logo","tag-logo","tag-small-scale-business","tag-typography","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Things to Consider When Designing a Logo for Your Small Business - Web Tech Help<\/title>\n<meta name=\"description\" content=\"Before starting a new business pick a logo featuring your company name with embellished colors. 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