{"id":1049,"date":"2017-10-11T08:52:21","date_gmt":"2017-10-11T08:52:21","guid":{"rendered":"http:\/\/webtechhelp.org\/?p=1049"},"modified":"2017-10-11T08:52:21","modified_gmt":"2017-10-11T08:52:21","slug":"know-client-product-names-need-translating-services","status":"publish","type":"post","link":"https:\/\/webtechhelp.org\/news\/know-client-product-names-need-translating-services\/","title":{"rendered":"Know When Your Client Product Names Need Translating Services"},"content":{"rendered":"<p>When an agency is getting ready to release a product\/service overseas, one of the most crucial problems that will come on their way is to make a decision whether to translate the name of the product or not. It\u2019s not a kind of decision that they could ignore. A popular brand named Starbucks\u2019 Gingerbread Latte fell down on their face in Germany after it didn\u2019t understand the importance of translating the name into German.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/webtechhelp.org\/news\/know-client-product-names-need-translating-services\/#Different_Types_of_Market_Exist\" title=\"Different Types of Market Exist\">Different Types of Market Exist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/webtechhelp.org\/news\/know-client-product-names-need-translating-services\/#Different_Types_of_Translation_Exist\" title=\"Different Types of Translation Exist\">Different Types of Translation Exist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/webtechhelp.org\/news\/know-client-product-names-need-translating-services\/#The_Final_Words_For_The_Clients\" title=\"The Final Words For The Clients\">The Final Words For The Clients<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Sales start improving shortly after the company took the decision and corrected its mistake; however that doesn\u2019t suggest translating the product names always work out for you. It could be hard to imagine for you that Apple translating iPhone into different languages are going to be available here. So what will help you to decide whether your brand product names need translating?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Different_Types_of_Market_Exist\"><\/span>Different Types of Market Exist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Collecting the information about the market where your client is working presently is really imperative for you. Let\u2019s we take the example of Starbucks once again since there many incidents took place there. First of all, gingerbread is an extremely popular vacation option in Germany; however Starbucks had only the potential of capturing that holiday spirit once they decided to market their drink as the Lebkuchen Latte. The much improving growth they witnessed after that incident surprised their many competitors.<\/p>\n<p>Some markets have expertise in responding better to the brand product names in their local language than others. For example, in a number of Asian international countries, English names for international products are seen to be found much appealing and attractive. This sentiment may fail when we talk about it in Germany and several other European countries. It would be good for you if take care of the things on a case-by-case basis. The results would surely be into your favor if you are succeed in combining your clients\u2018 expertise of their particular market with your know-how of in-country states cultural nuances. A good company like Trid India uses in-country linguists who have good understanding on both the target market\u2019s culture and the subject matter experts, making translation a hassle-free process as we\u2019re capable of executing the desired target audience reaction in the best possible way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Different_Types_of_Translation_Exist\"><\/span>Different Types of Translation Exist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most common motive to translate a product name is when the original brand product name means something unwanted in another language. These are the instances when you need to advise your customers to translate the name. Here, I want to give you an example. Nokia selected the name Lumia for one of its wide product range, which was later seen to be used as a slang term for the prostitutes in Spanish. In addition to this, the name Peugeot itself used in certain parts of China has the same meaning.<\/p>\n<p>It\u2019s very important for you to get aware of how your target market is introduced with the original name as well as a potential translation. There are many firms that can do this by just field-testing the two popular names (or we can say that maybe a few variants) with sample target market where they can. Trust us; the results you will get from this would be quite surprising.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Final_Words_For_The_Clients\"><\/span>The Final Words For The Clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There could be no denying to this fact that there are no special rules and regulations you need to follow while translating the product names for your clients. Your decision will only be based on marketing results, brand perception and product sales and the most important thing is that only the client has the authority to take the decisions for the respective field. The team of the professionals associated with us makes sure that you will be guided with all the relevant and useful cultural and linguistic information that could help you make an informed decision. All the best for your final decision!!<\/p>\n<p><strong>Summary:<\/strong> Translating the brand name or its particular product name is equally important as branding for your business, in some cases. Read the full article to know its relevancy and importance for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When an agency is getting ready to release a product\/service overseas, one of the most crucial problems that will come … <\/p>\n<p class=\"read-more-container\"><a title=\"Know When Your Client Product Names Need Translating Services\" class=\"read-more button\" href=\"https:\/\/webtechhelp.org\/news\/know-client-product-names-need-translating-services\/#more-1049\" aria-label=\"Read more about Know When Your Client Product Names Need Translating Services\">Read more<\/a><\/p>\n","protected":false},"author":34,"featured_media":1050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-1049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - 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