Creating a brand logo for your company may seem like a daunting task at first. What do you need? What are the right colors? What shape should it take? What typeface? In this article, we will guide you through the process of creating a memorable, unique and distinctive logo that exceeds your customers’ expectations.
Start up for Branded Logo
Your design should be a reflection of your brand. Keep in mind that the latest trends in logo design for beginners may not be right for you if the design doesn’t add anything significant to how the consumer perceives the company.
Research the Market
This is not the time to gape at your laptop screen: Your creativity will be more fluid if you work with a traditional method.
Find a quiet place where nobody bothers you and give yourself a couple of hours to let your ideas flow. When you start to feel tired or frustrated with a particular idea, step away from the paper and go out for a break. You will come back feeling fresher and with creativity ready to flow again.
Explore Different Ideas
Even if you loved the first idea that came up, force yourself to consider another completely different angle. Try the opposite of the previous idea; for example, if your first idea was more illustrative, now create some typographic designs.
Symbolism and Distinction
Get inspired by some of the best symbolic logos, like the Tour de France design. If someone tells you to think about McDonald’s, you can imagine the logo in your mind right away. That cheery yellow ‘M’ is lodged in the brains of millions of consumers. It is very memorable and does not look like any other logo, it is completely distinctive.
But the McDonald’s logo is successful for another reason, because it is also incredibly simple.
How to Choose the Best Font to Create a Brand Logo?
Pass it to the Computer
Choose your strongest sketch from each page of ideas and refine it further. Create more sketches by hand before scanning the designs onto your computer. In this initial stage, use the software with which you feel most comfortable to create improved versions of your sketches
At this stage, don’t waste time refining your logo design for beginners, it’s time to experiment with easily changeable elements like color. Make sure the designs work just as well in black and white (silhouettes), grayscale, and full color.
Ask for Opinion
If you want to subtly support your favorite design, place it at the beginning of the proposal. The image will remain in the reader’s mind while reading the rest of the proposal. Do you have two favorite designs? Put your other favorite logo at the end of the proposal: the images seen on the final page will leave a lasting impression.
Make a Decision
Based on the feedback provided you should be in a position to decide what design you are going to develop to make it the final logo.
Perfect your Design
You can use the original design as a template to create the final vector logo. Place the original design on a locked layer in the program and build your vector on top of it, using the image to help you plot.
Incorporates the Company’s brand
If the company already has an existing brand, don’t dismiss it – try adapting the logo to work seamlessly with the other elements of the brand, such as colors and fonts. On the other hand, a new logo could be an opportunity to change the brand image of the company.
Keep Polishing
Faultlessness isn’t straightforward, anyway continue refining your arrangement until it is the best structure. Make various interpretations of a comparative arrangement. Little changes in concealing, printed style, and regardless, kerning can change a structure and make it totally incredible.
Different Formats
- You must create several versions of the same design that can be used for different purposes. For example, a horizontal format will work for letterhead and web banners.
- And finally, you can transform the logo into a very simple icon, which will be perfect for favicons and social networks.
- The more flexibility and versatility you give to logo design, the more possibilities it will have to be indispensable for the company.
The definitive Checklist
- Study your target customer and research your competitors before developing your ideas.
- Conceptualize with pencil and paper, and create one of a kind thought for each sheet.
- Look for symbolism, distinction and simplicity in your designs.
- Dodge unique logos for nearby or little scope organizations.
- Refine your thoughts on the PC, utilizing programming that you feel good with.
- Incorporate the company’s existing brand identity into the final design, if it has one.
- Polish the logo, making subtle adjustments until you’re satisfied with the final look.
- Try different formats to make the logo flexible.
