5 Things to Consider When Designing a Logo for Your Small Business
Use your creativity in designing the logo
Before starting a new business pick a logo featuring your company name with embellished colors. As your company might have business cards, websites, brochures, social media pages and so on, your logo weighs a lot. To attract the customers and to make them fall for your brand you should pay more attention while designing the logo.
Do not hesitate! This article will teach you everything that you should know to design a perfect logo. The designing starts right from identifying the brand until marketing.
Why do you need a logo?
All of us know that logos will have a huge impact on the first impression of any business. It also makes count when your website, your business cards, your branding, and your packaging stares back at the customers.
The organization named sketch corp having website sketchcorp.com has highly skilled employees who are good at designing the logos.
Things to consider when designing a logo:
There are different elements such as design, color, shapes, typography etc. that you should keep in mind while designing the logo. Just by isolating each and every element you will get a perfect logo design. Here are five things that you should keep in mind while designing.
1. Selecting aesthetic design:
The first and foremost thing while designing the logo is the design. Trendy logos will become outdated very early, but selecting a classic style with crazy color patterns will help the business. Brands often select the modern and minimalistic logos with sleek and pared back lines. It will also keep the brand cool and up-to-date.
Even though all the style is not mutually exclusive, a mix and match pattern will serve the needs of your business. Consider research based on your clients and the business.
2. Icons and no icons:
Icons are added to make the logo look contemporary. It will last for decades with icons in it. Avoid following trendy patterns, typefaces, and colors to impress the viewers. Make your logo look simple and elegant. The project and the brand image matters a lot in small-scale business. Your logo can be developed with any of the following:
- Monogram logos
- Abstract logos
- Combination of symbol and word mark
Visual entities will make a strong impression on the minds of customers. Most of the times a word mark paired with iconography images will make your logo recognizable one. You can save you by using icons that are available.
3. Focus on colors:
Colors have different meaning and ideas attached to them. The psychology behind the colors is to keep the logo short and unique. You should explore the right color to highlight the strengths of your business. Combination of colors will also give a dynamic look. Below are some of the color options that you can select.
- Red: It speaks about the sign of excitement, modern and passion.
- Orange: It is energetic, vibrant and invigorating color.
- Yellow: It makes your brand more affordable and accessible
- Green: Symbolizes the connection with nature.
- Blue: Depicts the trustworthiness and maturity of the brand
- Pink: relates to feminine and youthfulness.
- Black: It is a great choice for a luxurious look.
- White emphasizes the economic, clean and modern look.
4. Choose the right typography:
Pick the right font that will complement your logo. From elegant calligraphic fonts to script fonts, there are a huge variety of typographic designs available. There are four basic types of fonts that you give a unique look to your logo.
- Serif fonts: Using this font will end you in classic and high-end logos. It gives a versatile look to your logo.
- Sans serif fonts: It holds perfect for the clean and modern look.
- Script fonts: Makes the logo more individualistic with reminiscent variety.
- Display fonts: It will give a catchy and highly stylized look.
5. Navigating and testing across different platforms:
Before you release your design, navigating to remove all the excessive elements to keep your logo unique is highly recommended. Just eliminate all those excessive lines, symbols, fonts and colors to convey a valuable message.
Don’t be frightened to experiment with your logo before deciding the final option. Testing your logo on different platforms should be the final decision that you have to make.
Try it on your website, mobile app, packaging design and also you can try printing it on a t-shirt. If they take more time while uploading then it is better to redesign the logo.
Apart from the other things you should remember that your logo must be simple, scalable, versatile and relevant. Inspiration is the key factor behind each one’s creativity. Prove your creativity with endless unique design.