The world has changed. Social media has become the new standard even since the very beginning of 2022. Brands, businesses, and organizations of all kinds have turned to social nets as their primary digital marketing platform to reach customers.
Users are now spending more time on social networks than on television. The rise of mobile devices has only made the trend grow further. As a result, brands have started social media video production to create engaging and authentic content with their target audience in mind.
The contemporary trends of social media video marketing for 2023 will help you stay ahead of the curve so you can continue to grow your business, your brand and your organization in this exciting new age.
What Is Social Media Video Marketing?
This is a great way to create engaging content that your followers will love. By creating short, attention-grabbing videos, you can not only build your brand but also engage your followers in a way that they can’t resist. It is a powerful tool for driving traffic to your website and generating leads. By creating video marketing campaigns, you can reach a wide audience and build a loyal following. Read on to discover what we think will be the most important social video marketing trends in the upcoming years.
A Rise in the Popularity of User-Generated Videos in Social Networks
Trending videos refer to animated content being popular on social platforms, and they’re typically created by users to share interesting or funny stories. For example, one of the popular social media video trends on Facebook is posting videos of people doing silly stunts or making funny faces. This kind of content is often very entertaining and easy to follow, which makes it a hit with social media users.
Another Popular Social Media Trend Is Video Remixing
Video remixing is highly popular among some other video trends on social media. This involves users remixing existing videos into new and innovative formats. For example, they might combine different types of footage or add their voice-over narration. This kind of creativity is often very striking and eye-catching, and it makes for exciting and engaging content.
Audiences Will Address Plenty of Platforms
As social media continues to grow, businesses are starting to understand the importance of using social video marketing strategies. Today, audiences use a variety of platforms to consume content, and social video is no exception. A survey found that 83% of respondents watch social videos on their smartphones. That means that businesses should be prepared to distribute their content across a variety of platforms to reach as many people as possible.
Audience Targeting Turns Into One of the Most Common Video Marketing Trends
This involves customizing your video content specifically for your target audience. This can be done by using demographics (like age, sex, and location) or interests (like favourite brands or topics). This way, you can ensure that your video content is relevant and useful to your target customers.
Interactive Videos Are Increasing In Their Quantity
Videos are becoming more informational and interactive. Instead of just watching a video passively, customers are engaging with it by responding to questions or participating in discussion boards. This encourages them to stay engaged with your content, and it helps you build trust and rapport with them.
AR Content Is Booming Nowadays
This is due to the growing popularity of VR and AR technology. VR and AR allow you to create immersive content. This means you can create videos that take your customers on a journey, and they can even interact with the video content in various ways.
Storytelling – A New Trend for 2023
This involves telling stories using video rather than text. This can be a great way to connect with your audience on a personal level, and it can also help to show how your product or service can benefit people in specific ways.
Advertisements on connected TVs will become standard
Connected TV advertising is quickly becoming a mainstream trend in video marketing. Why? Because it’s the perfect way to reach your target audience uniquely and interactively. And because connected TVs are constantly connected to the internet, you can reach your target audience wherever they are. So whether you’re looking to advertise your products or services, connected TV advertising is a beneficial way to catch up with your target audience.
An Emerging Trend in Social Media Marketing is Educational Videos
Since the dawn of social media, people have been using it to share their thoughts and experiences with the world. But one trend that’s been gaining traction lately is educational videos.
They are a great way to engage your followers. They’re also a great way to keep them updated on your progress – and to show them that you’re always learning and improving your skills. So if you’re looking for a way to increase your social media marketing skills, educational videos are the perfect solution!
Rumoured To Be One Of The Most Popular Video Formats For Advertisers Is Vlogging For Brands
Vlogging is one of the hottest trends in social video marketing right now. And for good reason: it’s a great way to connect with your customers and build relationships.
It can be used to promote your brand or product in several ways. You can use it to show your customers how your product or service works, to share your thoughts on current events, or to answer questions that customers have.
Live Videos Are One Of The Social Media’s Top Priorities
With live videos, you can take your customers on a tour of your business, show them how products are made, or even have them participate in a live demonstration. And with real-time selling and buying, you can allow customers to buy products right from within your social video. This is an incredibly successful way to connect with your customers and build trust. Not to mention, it’s a great way to increase sales and generate more leads.
Final Thoughts
Social media marketing campaigns are a key way to boost your brand awareness and generate leads. However, this is just the tip of the iceberg. Social media marketing is much more than what it seems on the surface. This is why businesses need to continue learning about social media trends and how they can best use these opportunities to grow their business and increase brand engagement.
