We live in a connected world and almost everyone accesses the Internet on a daily basis. If they want to purchase something or find a service, they use the search engines rather than asking their associates or consulting a phone book. If you want to get attention from your prospective customers in today’s connected world, you need to have a solid online presence and that starts with a business website.
An impressive website will introduce your prospective customers to your products and services and give them a means to connect with your company directly. Most modern business owners recognize the importance of a website but don’t understand what a website should include to be successful and appealing to customers. There are a few questions you need to ask yourself before you start planning a website:
- What are your goals with your website?
- What kind of audience do you intend to target?
- How are you different from your competition?
- What are your company’s branding philosophy and design?
The answer to these questions would help your web designers understand just what you need. A small business website should have a number of features that would help it stand out and rank high in search engines.
The infographic below describes 50 features that a small business website simply must have and it includes things like a good domain name and logo to technical backend requirements like Webmaster tools integration and optimized coding. Without the features listed in the graphic, your website would lag behind the competition.