Five Tips on How to Build Quality Backlinks in SEO

Hipster Writing SEO Concepts on his Note

You probably have had to do a lot of keyword research to keep tabs on how well you can better create content on your site in an audience-friendly manner so that they find you top ranked as an answer to their searches.

The use of backlinks is one of the most productive ways to grow organic search traffic and has for a long time been relied on by marketers. The links are a significant part of the process through which search engines determine how legit your website is.

With the knowledge that links serve as a vote of confidence in the content shared on a site, search engines today have changed their algorithm of picking up reliable link building methods. Search engines view each link to your site as a recommendation in the quality of your content, which is why their algorithm is sterner to stop users from using dishonest and irrelevant links just for the sake of it.

Become a guest content creator (guest posting)

Guest posting is a method used by site owners to contribute free content to another website or page in exchange for a link back to their own. These links are placed either in the bio section of the site or used to cite information within the body of the content.

It is a method that has been used a lot as it allows for a win-win situation for both sites owners, where one gets free content to share with their audience, while the other receives a high quality link for SEO of their website.

However, while at it, focus on providing helpful, relevant and high-quality content and rightly so, this will remain a useful link building tool. Do this to stay away from the redundancy of so many links built on content that derails the effectiveness of your brand.

Consider contributing in a content generation not only for traditional editorial sites but also on renowned industry sites and publications that could find your content relevant to their audience.

Invest in Public Relations (PR)

Public relations has for some time now been a reliably used strategy that works explicitly for media houses and public figures, but it is such a useful tip to get backlinks working magic on your site’s SEO. Get cited as a source in a news article, a magazine column, a social media post or other online content.

For the fact that many journalists and bloggers are continually hunting for new content to post, make sure detailed information on any significant phenomena like an annual celebration, a report, an award or any other achievement is made readily available for them and other people to find.

Get as many people as possible talking about you particularly in a favorable light with the help of public relations. Remember that any articles that are talking about you online are highly likely to link your site, which is how you swiftly source out for quality backlinks.

Write press releases for media, but be careful to remain relevant to your course by sticking strictly to the purpose of your press release. Only incorporate links of your posts that naturally flow well with the press release, as you include your ideal keyword texts to feature among the results of your people’s searches applicable.

Keep tabs on your competitors’ site

The best thing about this technique is that it works correlatively with your brand since your competitors are apparently in the same industry you are in. For this reason, any backlinks they have used on their site could gel well with yours and drive in regular traffic.

Ensure before you mirror their backlinks you are sure of the message these links project and what kind of attention they are likely to draw to your brand. Analyze their site directly on their domain or take a rather in-depth approach of analyzing the backlinks to specific URLs that are ranking high for your preferred target keywords.

Build on broken links

Broken links tend to get a user very annoyed, and this might be the number one factor driving people away from your site.

To improve the user experience of your site, identify the broken backlinks on your site and remove them. Your website does not notify you once a user has withdrawn their content from the internet, which is why you need to conduct an audit for your backlinks, search engines do not identify your site as one that is related to dormant sites or pages.

Fortunately, this method easily picks out broken links in sites and identifies the original content they linked to, then provides room for site owners to replace the broken links with a valid one. This means that you do not have to completely get rid of the links initially used, because content will still be retained on your site.

Use skyscraper content

The beauty of technology is that you do not necessarily have to build something from scratch because people have already done it. However, having a mass of popularly used keywords converged on your post with a lot of optimized images does not usually translate to better content.

Therefore, search for well-written content that is relevant to your brand and has performed well on search engines, then mirror it. If the content is ranking first on searches, it means that it is doing well as matters backlinks because many people have linked to it.

Once you have identified the strengths of this top-ranked posts and figured out how well the links have been integrated within it, capitalize on it by creating your content that is way much better than that one, and then share it widely. After executing this, your site will earn more links. This is as well a great way to come up with valuable content ideas for your website.

Conclusively, backlinks are a great route to effective SEO for your site. Even so, you need first to identify sites or content from which you would like backlinks from and start building from there. Compile resources on informational sources like blog posts that are relevant to your industry, so that you can remain relevantly valuable to your audience with your use of backlinks.

Safikul Islam
Web Developer & SEO Specialist with 3+ years of experience in Open Source Web Development, specialized in Custom PHP & WordPress development. He is also the moderator of this blog "WebTechHelp".

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